Keynotes

Keynote: Marketing Not Working? Here is How to Fix It

Tuesday, December 11
8:00 a.m.–9:40 a.m.
Marketing Not Working? Here’s how to fix it.

Marketing your services is challenging. Time is short, resources are limited, and the marketing landscape is always evolving. In this session, we will examine the wide range of issues that may be causing your marketing to underperform. Then we’ll develop some alternative strategies to help your firm increase visibility and accelerate growth

After completing this session, attendees will be able to:

• Understand the range of issues that cause marketing to under perform
• Diagnose their marketing challenges
• Develop some alternative strategies that are effective for professional services

Total CPE: 2 Hrs
Field(s) of Study: 2 Hrs—Communications and Marketing

Who Should Attend:

Information Forthcoming

Prerequisites:

Overview: Learning activity level that provides a general review of a subject area from a broad perspective

Advanced Preparation:

None

Lee Frederiksen

Lee  Frederiksen

Read Biography

Keynote: ICOs, Blockchain, and the Internet of Value—The New Capital Market for Consultants

Wednesday, December 12
8:00 a.m.–9:40 a.m.
Information Forthcoming

Who Should Attend:

Information Forthcoming

Prerequisites:

Overview: Learning activity level that provides a general review of a subject area from a broad perspective

Advanced Preparation:

None

Lorenzo Carver

Lorenzo  Carver

Read Biography